We Believe

REWORKS CREATIVE is a non-traditional design and strategic thinking group, specializing in environmental and cultural regeneration strategies for both urban and rural areas.

EMOTIONAL STATE ON MAKING OF PLACE

REWORKS CREATIVE’s unique, state-of-the-art design methodology begins where most design research ends. Our objective is to maximize the value of the built environment for our clients by uncovering a deep, innate understanding of their purpose and market—within a broader socio-spatial context.

Our intuitive design methodology is scientifically grounded, using a whole toolbox of playful conceptual strategies. These have proven to be powerful tools for enhancing both brand/product value and the environments they inhabit.

REWORKS CREATIVE digs deep into the foundational layers of thought and emotion—exploring the significance of the built environment on human behavior. We examine the primal, instinctive, and detailed aspects of experience, where the true power of spatial context is found.

We believe that every form of human behavior—whether conscious, subconscious, or unconscious—corresponds to its environment: a room, graffiti on a wall, the pattern of pavements, the subtle chaos of street signs, or the beauty of a landscape.

By uncovering these environmental codes, we gain access to one of the most powerful tools for influencing perception and behavior. This is essential not only for the profitable growth of a product or brand but also for creating meaning and value in an increasingly competitive world.

In essence, nothing is more effective than understanding the true, underlying meaning behind every material element shaped under the sun.

2019

We Do

BI

BRANDING & IDENTITY

Branding & Identity division practice based in the field of both strategical thinking and two-dimensional form. Yet also, the subsequent application in various media exploration. We create method that in particular, create sensible element of identity, that articulate the brand’s values in consumer’s touch.

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IDENTITY
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BRANDING
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GRAPHIC
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PHOTOGRAPHY / VIDEOGRAPHY

CC

CONTENT CREATION

To us, infrastructure is merely an empty shell if we do not design the soul within it. We cultivate ideas through research and community engagement. Our approach to shaping programs that are relevant to their spatial context is grounded in 8 years of experience—a methodology we deeply believe in as a modus operandi to humanize space and transform it into a meaningful place.

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CONCEPT
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PROGRAM
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ACTIVATION

CS

CULTURAL STRATEGY

In Cultural Strategy, our objective is to develop a deeper understanding of human interaction within socio-spatial contexts. To address unidentified or emerging phenomena, we design community engagement initiatives that help build organic networks. We believe in a soft approach as the most effective and practical method—bringing innovation from society and for society.

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COMMUNICATION
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DEVELOPMENT
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ENGAGEMENT

We Are

THE TEAM

Yusri Bachok

Creative Director / Program Director

Maswari Johare

Project Manager

Faris Kamarulzaman

Visual Director

Lina Sakina Salim

HR / Accountant

Zainul Arrifin

Assistant Program Manager

Najib Sudin

Technical Manager

Izzat Naim

Assistant Technical Manager

Ihsan Puad

Videographer

Fauzan Malik

3D Designer / Motion Designer

Abdul Hamit

Photographer